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Let yourself be inspired. The BMW Lifestyle category is the right address for anyone who wants to make a statement. Re-dress with exclusive BMW clothing from our collections. Browse for high-quality accessories and give your loved ones a new BMW watch or the BMW M soft case for your mobile phone, for example. Thrill your kids with the BMW Kids Bike, the BMW Baby Racer or the popular BMW games. Make yourself a sporting pleasure with a BMW bike from our category Sport Lifestyle products. Here every BMW driver finds the right accessory: BMW 7 Series drivers can look forward to the specially developed Montblanc collection and BMW 5 Series drivers enjoy a special sound experience with the Bowers and Wilkins BMW headphones. Or may it just be a trifle, such as a BMW key fob. In any case, products from the Lifestyle category emphasize your individuality and emphasize your personal style.